About

It goes hand-in-hand with professional web design

Most business owners know exactly how to talk about what they do, what they offer and why customers should rely on them, but sometimes they have trouble putting those conversations into writing. And the words on your website are arguably the most influential factors in converting visitors to actual customers. I’ve worked as a professional writer and editor 15+ years and copywriting, along with SEO, is where I can make the biggest difference.

  • Website copy
  • Banner ads
  • Email communications
  • Google My Business profiles
  • Social media bios

I’m certified by the Canadian Marketing Association for Digital Marketing and Writing for the Web. I’ve worked as a writer and an editor client-side, agency-side and freelance for companies including Bell Canada, Wolters Kluwer, Trader Corporation, Mazda Canada and Origin and Cause. My clients also include a number of local small businesses, municipalities and school boards.

I can walk you through a painless question-and-answer process that’ll result in truly compelling copy on your website. You’ll answer some questions via email, I’ll write the copy and you’ll proof it to make sure it’s exactly what you want to communicate to your soon-to-be customers. And if you’re comfortable writing your own copy, that’s great too! I’ll be your editor and second set of eyes. Humans and Google both respond well to concise, informative, grammatically perfect copy and I’ll help you achieve that.

I’ve been a communications professional, copy writer and editor for longer than I’d like to admit. I’ve written web copy, white papers, blog posts, newsletters and video scripts for a variety of international and local organizations. I can pose questions and work with your answers and/or starter notes to write:
Grammatically perfect copy that attracts Google’s web crawler and helps your site rank higher
Compelling language that encourages visitors to take action
Copy that’s concise and jargon-free that speaks immediately to the visitor’s need
The words you use on your website will make the biggest difference in converting visitors into customers. Let me show you how easy it is to communicate honestly and effectively through your website.